How to make a grid post on instagram9/28/2023 ![]() The most impact you’ll make on your audience will come from an organic development of what your blog looks and feels like. As you can see in this example, if an image genuinely requires vertical representation, a grid column can work. To fully use what a vertical grid can do for you, ask yourself if your brand truly needs it. Source: Community Breathwork via InstagramĬommunity Breath Work is a holistic health blog that uses vertical and horizontal rows to maximize the brand’s idea. For example, a fitness guru wants to showcase his entire body, a medical blog with a human anatomy series aims at a larger canvas, or an architect is looking to showcase their high-rise project in all its visual entirety. ![]() Think of your grid’s columns if you have anything standing tall, strong, and vertical. With every brand, influencer, and their neighbors using the horizontal grids to showcase their brand, break the monotony by going vertical.Ĭolumns are great for showcasing unique products, graphics, and information. ![]() ![]() Rows are not your only option when creating a consistent look for your brand to win customers over. The app will help you divide your single panorama shot into multiple images that you can display simultaneously for a swipeable panoramic effect. You can use InSwipe for Android and Swipeable for iOS. Then divide it into your required number of images using an app. See how the travel blog william.wanderlust has done it.Įach row contains a single, continuous shot but is divided across three tiles it not only creates a theme but lets you appreciate each picture in its entirety and its relation with the rest of the two.įirst off, create a panorama shot. Instead of thematic images, you use one panoramic shot of a single image and display it along the entire row. Ok, so this style uses the row-style too but with a twist. Remember to post three pictures for each row simultaneously, or you’ll mess up the order of the grid and the viewing experience. The product is the same, but each shade is highlighted individually in the two corner photos. In the example above, the middle row features three shades of lipstick. Instead, opt for a connecting thread that binds the unique images together. Avoid using the same product in each tile as that’s too repetitive. Plan the look/feel for each row and then choose images that convey that feeling. You feel like you are looking at a fashion catalog and not individual images. The effect is gorgeous but also beautifully thematic. And the style continues for almost an endless scroll. In each row, all three tiles seem interrelated and connected, and then it changes in the next row. One of the primary reasons is that you can manipulate the grid to make it look like multiple things – a puzzle, a checkerboard, a magazine catalog. Lifestyle brands, fashion brands, and even food brands continue to be enamored by Instagram’s grid layout. Why not use the grid to create a logo for your brand on your entire Instagram fold? Let people see your brand in its entirety and appreciate it in its glory. Utilize the full potential of what grid can help you do for your business. Sharing contact details will help you get more traffic to your website or your physical location than a tired old ‘linkinbio’ hashtag. Tell people why you are there and sell your stuff. Grids like these help people get essential information about your business, product, and purpose. Frozen Bottle, an Indian dessert brand, often uses grid tiles to promote its brand in unique styles. Therefore, using the grid to share a minuscule or pared-down version of your main website is always a great idea. Remember that your creative use of the grid is not for the sole purpose of looking – though that’s a big part of it – the true aim is to sell your brand through your Instagram feed. Without further ado, here’s what you need to do. We have curated a list of 8 creative ways brands use the grid layout to differentiate their feed from the rest, tell their brand story, and add more meaning to that storytelling. If you are new to the marketing side of Instagram, properly utilizing the potential of the grid can be a bit of a challenging task.īut here’s a cheat sheet to give you a handle on things. When done right, the finale is always worth the wait.īut How Can You Effectively Use Instagram Grid? A few interesting details are left out in each illustration that you can only find when you see the whole grid. Each tile acts as a cookie crumb, leading you to the big finale. It works like this: instead of posting individual photos on each square of your Instagram grid, you use themes to connect a series of images. The tantalizingly incomplete (but still somewhat complete) images lead you to break the endless scroll and visit the brand’s Instagram feed to find the whole puzzle. This Instagram marketing technique tempts you to look at the bigger picture.
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